How What’s Inside? keeps you safe

We scan product barcodes, cross-reference every ingredient against the EU, UK and US safety databases, and give you a clear verdict — so you never have to guess what you’re putting in or on your body.

How it works

Scan the barcode

Point your camera at any food, drink, or cosmetic barcode. Our scanner reads it in under a second.

We check EU, UK and US standards

Every ingredient is cross-referenced against the banned-substance lists of the EU, UK and US. We apply the strictest of the three, not just your local regulations.

Get your safety verdict

Each product receives a letter grade (A–F) and a safety score. You’ll see which specific ingredients are flagged, why they’re concerning, and which regulations restrict them.

Personalised to you

Add everyone you shop for, each with their own allergies and anything they would rather avoid. A scan then names the people a product is wrong for.

EU, UK and US safety standards

Instead of relying only on your country’s regulations, we check ingredients against the toughest of the EU, UK and US safety standards.