Checked against EU, UK and US safety regulations

Know what’s really inside what you buy

What’s Inside? is a barcode scanner that tells you what is really inside the products you buy. Scan any product barcode and get an instant safety verdict. We check ingredients against EU, UK and US banned-substance rules, and against everyone in your household, so you know who a product is a problem for.

Scan any product barcode and check it for banned ingredients instantly. Free to download. 14 days unlimited, free. Then 10 scans a month, free forever. No card required.

Just because it’s legal doesn’t mean it’s safe

Plenty of banned ingredients are restricted in one country and sold freely in another. A barcode scanner that only knows your local rules will tell you a product is fine when regulators elsewhere have already restricted it. That is why we check three regimes rather than one, and apply the strictest of them.

From barcode to verdict in three simple steps

Scan the barcode

Point your camera at any product, or type the barcode in manually. It takes about a second.

We check EU, UK and US standards

Every ingredient is cross-referenced against the EU, UK and US banned-substance lists and safety regulations.

Get your verdict

A clear safety rating, plus a warning by name for anyone in your household the product is wrong for.

Everything you need to shop with confidence

Built for people who want to know exactly what they are putting on and in their bodies.

What you can scan

Food and drink, beauty and cosmetics, pet food and household products. The catalogue covers over 1,000,000 products, checked against 355 restricted substances across EU, UK and US standards. If a product is not in the catalogue yet, the app searches for it and adds it.

Free to start, Premium when you want more

Start free. Upgrade when you want unlimited scans and the full picture. Premium members also earn a share of the revenue from anyone they refer, every month for as long as that person keeps paying.